Esquire began as a racy publication for men, published by David A. Smart and Arnold Gingrich. It transformed itself into a more refined periodical with an emphasis on men's fashion and contributions by Ernest Hemingway and F. Scott Fitzgerald. In the 1940s, the popularity of the Petty Girls and Vargas Girls provided a circulation boost. In the 1960s, Esquire helped pioneer the trend of New Journalism by publishing such writers as Norman Mailer, Tim O'Brien, John Sack, Gay Talese and Tom Wolfe. Under Harold Hayes, who ran it from 1961 to 1973, it became as distinctive as its oversized pages. The magazine shrank to the conventional 8½x11 in 1971. More from Wikipedia.com
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